The Great British Shooting Show 2027
The Great British Shooting Show, the UK’s largest retail shooting event, takes place at the NEC Birmingham from 12‑14 February 2027. Over 2,000 brands showcase a comprehensive range of shooting products, including firearms, airguns, ammunition, optics, accessories, and shooting apparel. The exhibition is fully endorsed by leading manufacturers, distributors and retailers, offering visitors access to the latest equipment, technology and services across the shooting spectrum. In addition to product displays, the show features a detailed show guide, exhibitor listings, brand ambassador content, and a series of educational and entertainment sessions such as the Gun Review video series. Attendees can purchase tickets, explore the venue’s halls 18‑20, and connect via social media, newsletters, and a dedicated WhatsApp channel for real‑time updates.